Low-Plastic Seafood Packaging

Innovation is bringing us new hope

This Sainsbury’s packaging revamp has been announced by the brand as a way for the retailer to reduce its reliance on plastic packaging and elevate the sustainable nature of its products.

The brand is shifting to pulp paper trays for all of its salmon and trout products, which will reduce plastic use by 70% and can be recycled from home. The brand is also replacing additional plastic trays with cardboard options for its Taste the Different breaded fish and breaded chicken products. The various packaging updates are slated to save 694 tonnes of plastic per year.

Director of Product and Innovation Claire Hughes spoke on the Sainsbury’s packaging revamp saying, "We are now the first retailer to make the move to have recycled pulp card trays across all our bySainsbury’s and Taste the Difference salmon products, enabling a whopping 70% plastic reduction. Together with changes to our breaded fish and chicken packaging, we are set to save 694 tonnes of plastic a year – a significant step towards our plastic reduction goals.”