Redesigned Insect Repellent Packagings

We know the problem

Murphy’s Naturals, an outdoor lifestyle company known for its natural insect repellent products, has recently undergone a significant brand refresh complete with a revamped logo and new packaging designs that draw inspiration from Earth’s palette, incorporating shades of green and other colors that resonate with the brand’s commitment to nature. This redesign aims to make the products more visually appealing and to communicate their efficacy more clearly to consumers. In line with their environmental ethos, Murphy’s Naturals has made a conscious effort to eliminate unnecessary plastics and dyes from their packaging, thereby reducing the company’s environmental footprint.

There are several notable sustainability improvements with the new packaging system. For instance, the plastic bag previously used to hold incense sticks has been replaced with paper, and silica gel packets have been swapped for sustainable natural desiccants. Additionally, the food-grade green dye in the incense has been removed to minimize the use of unnecessary ingredients. The Lemon Eucalyptus Oil Spray now comes in bottles containing 50% post-consumer recycled plastic, a 25% increase in PCR content. Moreover, the Mosquito Repellent Tea Light Candles are now offered in plastic-free packaging, following the removal of the plastic window. These changes coincide with Murphy’s Naturals’ significant retail growth and increased shelf presence at national retailers such as Walmart, Costco, Target, REI, and Whole Foods.