Repositioned Deli Meat Brands

We can afford it

The Hormel Natural Choice brand has been given an overhaul to keep it relevant with today's consumer and further build on its success as a solid choice for 100% natural deli meat products.

The brand is showing off a new packaging design that includes a refreshed logo alongside the reduction of packaging materials for a more sustainable edge. The packaging reduction is estimated to save 337,000-pounds of waste each year over the previous version, which contributes positively to the 20 By 30 Challenge goals as set out by the brand's parent company Hormel Foods.

Associate Brand Manager Jeff Wallace commented on the refreshed Hormel Natural Choice brand saying, "This redesign brings a fresh, new look to packaged lunch meat and delivers a craveable option that never compromises on flavor. Additionally, consumers can indulge in their meal knowing that we are taking action by changing our packaging to save on overall packaging materials used. We are proud to continue to deliver products with no preservatives, no nitrates or nitrites added."