Ethically Sourced Beef Campaigns
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Verde Farms Announces the 'Beef From A Better Place' Campaign
Grace Mahas — May 23, 2023Verde Farms, a leading brand of organic, 100% grass-fed, and pasture-raised beef, is thrilled to announce its brand relaunch and inaugural consumer-focused campaign, "Beef From A Better Place". This initiative targets health-conscious consumers who prioritize high-quality, ethically sourced beef.
Since its inception in 2005, Verde has been offering beef from free-roaming, pasture-raised cattle, free from antibiotics and added hormones. The company is proud of its commitment to both health and sustainability. CEO Dana Ehrlich said, "Verde is the future of meat," and highlighted the company's new branding that echoes its core beliefs.
Verde's relaunch includes dedicated efforts toward regenerative agriculture, a new brand look that emphasizes "Beef From A Better Place," and a 360° marketing campaign spread across various media platforms. The brand will also extend its nationwide distribution via partnerships with leading retailers and food service providers. As the top supplier of organic, 100% grass-fed and pasture-raised beef in the U.S., Verde will continue to uphold its quality standards, offering products processed in its state-of-the-art, certified facility in Pedricktown, NJ