Refreshed Water Branding Identities

It’s NOT about going carbon neutral anymore

Flow Beverage Corp. has announced its evolved brand identity, accompanied by new sustainable packaging and a fresh brand platform set to launch in Summer 2024. Unveiled at Expo West in Anaheim, California, the refreshed packaging aligns with the brand's commitment to sustainability and premium quality. The redesigned packaging is debuted with the company's Flow Original product line and will later extend to its Flavored Water.

Flow Beverage Corp.'s latest Tetra Pak package boasts over 80% renewable materials and features an improved sugarcane-based cap. This environmentally conscious packaging solution aims to minimize the carbon footprint, setting new benchmarks for sustainability in the industry.

In addition to the packaging redesign, Flow is introducing a new brand platform focused on empowering consumers to embrace their best selves every day. This multifaceted approach includes above-the-line communications, retail initiatives, influencer collaborations, and consumer events to foster deeper engagement with the Flow community.