Aluminum-Packaged Water Cans

Reduce, Reuse, Recycle AND REMOVE

Thinkerbell has expanded its scope by venturing into product ownership with the launch of a groundbreaking new water brand, Water Can. The decision to introduce Water Can reflects a commitment to sustainability and environmental responsibility. By opting for aluminum packaging, the brand aims to minimize plastic waste and promote recycling initiatives.

To celebrate the launch of Water Can, festival attendees at Laneway Music Festival events in Melbourne, Adelaide, and Perth were treated to complimentary "Sweat Shirts," which served as vouchers for redeeming free Water Can refills at designated hydration stations.

“The shirt reveals a design when it gets wet from sweat that acts as a voucher for a free Water Can,” explained Tom Wenborn, executive creative tinker at Thinkerbell. “It serves as a reminder for Aussies to drink water and remain hydrated throughout the Laneway festival.”

Image Credit: Thinkerbell