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ZenWTR is the First to Recieve Plastic-Negative Certification
Laura McQuarrie — February 3, 2022References: prnewswire & zenwtr
Premium alkaline water brand ZenWTR is the first beverage brand in the world to receive the Plastic Negative Brand Certification from the Plastic Credit Exchange. The brand is committing to an entirely plastic-negative product portfolio and it is dedicating support to programs that help to recover and recycle at least 200% of its annual plastic footprint for 2021 and beyond.
The brand also sets itself apart with the world's first and only beverage in a bottle made from 100% recycled, certified ocean-bound plastic, and this new certification continues its positive impact by removing even more plastic waste.
Now, ZenWTR is working towards its goal of rescuing 50 million pounds of ocean-bound plastic by 2025.
