Aluminum Plastic-Free Water Packaging

The Perfect Hydration Alkaline Water has been unveiled in a new packaging to give the brand a more sustainable edge over the competition and respond to consumer demands.

The brand's high-velocity alkaline water will now come in aluminum bottles that can be infinitely recycled, and will be right at home within the brand's existing packaging styles. This includes its aluminum cans and 100% post-consumer recycled rPET-1 plastic bottles. The packaging is also great for being reused by the consumer before being recycled and will thus become part of a shopper's everyday lifestyle for continued brand awareness.

Chief Strategy Officer Louisa Lawless spoke on the Perfect Hydration Alkaline Water aluminum bottle packaging saying, "We’re proud to be adding another sustainable packaging option to our product lineup. Aligning with our rebrand, this SKU reasserts our commitment to help our fans perform their best every day without sacrificing the health of our planet. It also comes at a time of unprecedented growth for Perfect Hydration, which provides us with a huge opportunity to introduce consumers to this innovation and level up their hydration game for the better!”