Branded Sustainability Platforms

We know the problem

The Jamii platform is Coca-Cola's new sustainability initiative. The platform was recently launched to represent regional environmental, social, and governance strategies in Africa. Coca-Cola anchored its plans to preserve water, manage waste, and empower women and youth economically with help from the Jamii platform.

According to Coca-Cola's Africa president Bruno Pietracci, the soft drink giant is committed to making a difference. The brand aims to find more efficient water usage methods with the help of its new platform. It will look into options such as recycling or reusing water in markets where its technologies allow. In addition, Coca-Cola aims to use 50 percent recycled materials in its packaging by 2030. Overall, the brand showcases the importance of finding innovative sustainable alternatives.