Thought-Provoking Ecology Campaigns

It’s NOT about going carbon neutral anymore

In Greenpeace's previous ecology campaign, the audience witnessed how irresponsible plastic use effects sea life. For its next group of sustainability-promoting print posters, the organization partners up with Peru-based advertising agency Lion's Heart.

Dubbed 'Pollution Footprint,' this ecology campaign is a little bit more direct. In a trio of designs, the eco-conscious project focuses not only on ocean waste but also on the implications of deforestation and the dangers of smog. To communicate the message of a degrading biosphere, Greenpeace and Lion's Heart use a human fingerprint as a recurring element that binds the disasters together. In a manner that completely poses a question to the human legacy and its impact on the planet, this ecology campaign is bound to start some conversation.

Illustration Credits: Manuel Abad