Eco-Friendly Fundraising Campaigns
This Brand Encourages Companies to Pay for Environmental Damage
Katherine Pendrill — September 16, 2015
'Patagonia' recently launched a campaign that calls on businesses to pay for environmental damage. While corporate social responsibility has become increasingly important to large companies, many of these businesses do not give to grassroots organizations. This unique campaign aims to unlock corporate funds in an innovative way.
The new campaign is called '1% for the Planet' and the goal is to raise funds for environmental causes through a voluntary business tax. Patagonia has asked businesses to donate one percent of their annual sales to organizations that are tackling various eco initiatives. The idea is to get large corporations to pay for environmental damage and promote a greener future. Rather than shame companies for their practices, the campaign aims to build alliances between businesses and grassroots organizations.
The eco-friendly fundraising campaign presents a unique way for businesses to demonstrate their commitment to promoting environmentally friendly practices.
