Branded Climate Emergency Funds
L’Occitane's Restoration Fund Supports Climate Emergencies
Grace Mahas — January 21, 2020
In the wake of climate change, the French beauty brand L'Occitane launched a Restoration Fund to support various organizations at the forefront of responding to climate emergencies. The company donated €400,000 to help finance projects dedicated to restoring damaged ecosystems, and half of this fund will specifically go to tree planting and agroforestry schemes in Australia.
“We are truly shocked and saddened to see the devastation from the recent fires that have destroyed beautiful landscapes, native wildlife and communities in different parts of the world,” said Reinold Geiger L’Occitane’s CEO. “As responsible leaders, we cannot just sit back and watch. We need to do our part to help rebuild a healthy ecosystem for the sake of generations to come.”
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