Unique Pre-Pollution Fragrances

We have only five years before 1.5 °C

O Boticário's Extinct fragrance is a unique product venture through which the brand aims to capture the aroma of the pre-pollution days. The project's focus on creating fragrances inspired by unpolluted environments serves as a poignant reminder of the consequences of environmental degradation.

O Boticário has chosen to forego commercial sales of its Extinct fragrance and instead use it as a platform to promote environmental consciousness.

By highlighting the importance of preserving natural scents and raising awareness about the environmental impact of pollution, O Boticário contributes positively to the discourse on sustainability. In addition to the Extinct fragrance, O Boticário has entered a number of collaborations For example, the brand's collaboration with Grupo Boticário Startups and Artemisia will launch an open innovation project to address solid waste management challenges.