Change-Driven Automaker Ads

The challenge is enormous

The Ford Motor Company's 'Built for America' campaign chronicles the iconic automaker's 117 year history and spotlights that it is no stranger to change. The ad states that "the Ford Motor Company does not resist, deny or ignore change. We pledge to make our most iconic vehicles electric, to use 100% renewable energy across all global manufacturing plants by 2035, to stand for lower greenhouse gas emissions. To stand with Americans and for the planet."

Recognizing that a lasting legacy means adapting with the world, this campaign shines a light on the ongoing global climate crisis, and outlines Ford Motor Company's plans for the future. The brand's decision to launch electric versions of its most iconic models and sustainability blueprint shows how it is stepping up to help impact positive change, while encouraging Americans -- its core audience -- to embrace progress as well.