100% Sustainable Luxury Vehicles
BMW's New Car Follows the Principles of the Circular Economy
Francesca Mercurio — September 8, 2021
BMW debuted its 'i Vision Circular' concept at the IAA 2021. This new car is made with sustainability at the forefront of its scheme. Domagoj Dukec, head of BMW design, explains that sustainability is no longer an option in the auto industry and is excited to launch this new car that boasts being 100% sustainable.
The BMW 'i Vision Circular' is an all-electric vehicle that follows the principles of the circular economy - reduce, reuse, recycle. It is made of 100% recycled materials, it is powered with a recyclable electric battery, and it is developed and manufactured sustainably. Thus producing an emotional, luxurious, and eco-conscious vehicle.
The car has a geometric and futuristic aesthetic and is completed with a neutral yet flashy color palette that imbues luxury.
