Fully Circular Fashion Brands

The challenge is enormous

Reformation is a sustainable clothing brand that aims to close the loop in fashion and create a circular economy through one of its initiatives titled 'RefRecycling.' This is a program that allows customers to send back their unwanted Reformation items and receive credit for new purchases. The returned items are then recycled into new Reformation products, reducing waste and environmental impact.

RefRecycling is available for Reformation shoes, bags, denim, sweaters, tees, outerwear, and activewear. Customers can either request a free shipping label online or drop off their items at any Reformation store. For each item, they will receive $5 in Ref Credit, which can be used online or in-store. RefRecycling is currently available in the U.S. and will soon launch in Canada. By participating in RefRecycling, customers can support Reformation’s vision of becoming a fully circular brand by 2030.