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Weekday's Denim Capsule is Dubbed 'The Future is Circular'
Ellen Smith — October 27, 2020
Weekday's denim capsule has arrived to offer consumers a sustainable and fashionable capsule collection. Officially dubbed 'THE FUTURE IS CIRCULAR' this collection centres around the brand's ethos of creating timeless designs that withstand one season of wear.
In a press release regarding the collection, Weekday’s Responsible Denim Designer Per Axen stated "“For us, this isn’t a one-off – we are now looking at how we can be more efficient and responsible within all our design practices.” The collection is comprised of just two items, both of which are 100 % biodegradable and recyclable. What's more is that 20% of the cotton used was sourced from pre-used waste material. The line is comprised of a pair of jeans and a demin jacket.
