Post-Consumerism Denim Exhibitions

We know the problem

Levi's works in collaboration with the British Council and its Architecture Design and Fashion programme to invite interdisciplinary designers across Europe to apply through this partnership. This allows designers to collaborate on a body of work that showcases progressive uses of the brand's denim cutoffs.

Speaking about the project, Netherlands-based design lab Envisions states, “When it comes to post-consumer denim, the sky’s the limit. Denim is a very well known material; we all recognise it as the pair of jeans we have in our wardrobes, but this exhibition will hopefully show denim’s capabilities beyond garment design. From the outset, we set ourselves the goal to come up with material solutions that could transcend fashion, looking at interior spaces for example. We wanted to challenge the possibilities of this iconic material we all know and love, and ultimately, encourage consumers to think about the principles of circular design.”