Eco-Friendly Fashion Capsules
The Puma Down to Earth Capsule Uses Recycled Materials
Laura McQuarrie — August 27, 2021
The Puma Down to Earth capsule collection features a selection of apparel and footwear designs created with recycled materials. The new release from the sports brand highlights its efforts across 10 social and environmental areas with the 10for25 strategy. With this initiative, Puma is on a mission to increase the use of sustainable raw materials used to make products by 2025, by working with sustainably sourced cardboard, polyester and more.
The eco-friendly fashion and footwear capsule includes apparel made with a minimum of 30% recycled cotton and footwear styles with at least 20% recycled components. Throughout the capsule, consumers will see reminders to "do good, look good" and "respect mother earth" along with motifs of flowers and the planet.
