Eco-Conscious Luxury Collections

Carbon Dioxide Removal (CDR) is complex

To acknowledge the need for environmental awareness in April, Stella McCartney introduced the limited-edition SOS Collection, featuring ready-to-wear apparel, vegan bags, and footwear crafted entirely from sustainable materials. The designs in the capsule prominently feature the SOS iconography, derived from the brand's collaboration with author Jonathan Safran Foer. This symbol seeks to convey a message of environmental urgency and encourage care for the planet.

A key piece in the Stella McCartney SOS Collection is the S-Wave Sport trainer, constructed from 100% sustainable materials. Hemp is chosen for this silhouette due to the material's eco-friendly qualities and because it requires minimal pesticide while growing and contributes to air and soil purification. The trainer's design incorporates recycled cotton lining, polyester laces, and an embroidered SOS emblem, along with a sole made from vulcanized recycled rubber.