Car-Free Day Campaigns
Swapfiets Advocates for Car-Free Days in Dutch Cities
Kalina N — October 31, 2023
Swapfiets—”the world's first 'bike as a service' company with a circular business model”—is advocating for a car-free day in a new campaign. The initiative is inspired by car-free Sundays, a monthly car-free day introduced in 1973 and 1974 in Dutch cities.
Swapfiets’ car-free days will create more space for cyclists, reduce emissions, and improve air quality. The brand has relied on Artificial Intelligence to visualize the impact of such a campaign. This aligns well with Swapfiets’ business model. The brand’s users, who are part of a growing European movement, already save tons of CO2 by using bicycles instead of cars. If all registered cars in Amsterdam, Rotterdam, and The Hague replaced just 2,500 kilometers with Swapfiets rides, 486,000 tons of CO2 could be saved.
As part of the car-free day campaign, the brand sent a letter addressed to the municipalities of Amsterdam, Rotterdam and The Hague,
