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This Mars Wrigley factory has been announced by the brand as part of an initiative to decrease reliance on fossil fuels and shift towards more sustainable technologies.

The factory is located in Steinbok, France where it produces ice cream bars and will no longer use fossil fuels once the plan is completely realized. This will save 600 tonnes of CO2 per year and will be replaced with 100% electrical power and renewable energy, and will be transitioned over this summer.

Vice President Supply at Mars Wrigley Europe, CIS & Turkey Florence Mouls spoke on the Mars Wrigley factory saying, "The world we want tomorrow hinges upon the responsibility of businesses to make changes today, which is why we’re pioneering projects such as the first 100% renewable energy factory in the Mars Group. This is a key milestone for both Mars Wrigley in Europe and Mars, Incorporated as we continue to make steady progress towards achieving net-zero throughout our value chain by 2050.”