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SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging

Kanesa David — January 3, 2024

References: & swe.mars

Mars China demonstrates its dedication to health-conscious offerings and sustainable packaging with the launch of the new SNICKERS® dark chocolate cereal bar. The bar features a low-sugar, low-glycemic index (GI) formula, incorporating zero-sugar pure cocoa butter dark chocolate, Turkish hazelnut spread, pumpkin seeds, black sesame, and almonds for a delectable yet balanced snack.

Developed in collaboration with the China National Research Institute of Food & Fermentation Industries (CNIF), the SNICKERS® dark chocolate cereal bar emphasizes nutritional balance, boasting a low GI value (≈40) and low GL value (≈4), enriched with dietary fiber and prebiotics.

Mars China further ensures food safety by implementing rigorous internal validation and quality standards for the SNICKERS® packaging materials, contributing to consumer satisfaction on all fronts.