Carbon Footprint Dessert Packaging

Brave Robot Ice Cream packaging sets itself apart in the frozen dessert category by disclosing its carbon footprint on the lid. With this choice, the company aims to set a precedent across the category and meet consumers' demand for sustainable treats that taste great.

Thanks to an independent Life Cycle Assessment, the company has determined that "the absolute carbon footprint for its ice cream pint is 0.76 kgCO2e, or the equivalent of driving 1.9 miles in a passenger car." As compared to traditional dairy ice cream, Brave Robot Ice Cream boasts a carbon footprint that's about 34% lower thanks to its use of animal-free whey protein from Perfect Day.

The packaging itself takes the form of FSC certified paper container a liner derived from sugarcane.