Circular Kidswear Start-Ups

The challenge is enormous

For a more sustainable wardrobe, many adults are opting to shop for pre-loved clothes from thrift stores or make the most of clothing rental services. UpChoose sets itself apart as a start-up that's creating a circular economy for kids clothing based on the idea that young ones rapidly outgrow the items in their closets.

With UpChoose new parents are able to mindfully consume full sets of premium, eco-friendly and ethically sourced organic cotton clothes, then send back the items that are no longer of use and get a discount for the next size of clothing for their young ones.

As well as selling pre-loved clothes for kids on its platform, UpChoose also has plans to expand into the sale of other goods like toys and furniture.