Loan-to-Own Circular Clothing

Cucumber Clothing is boosting the lifespan of its garments and helping to reduce clothing waste with a new loan-to-own initiative. The sustainable British fashion brand is now giving consumers the ability to rent pieces from the Cucumber collection for a period of up to two months, when they will have the option to return the piece of purchase it in full.

Some of the pieces that are part of this new loan-to-own scheme include track pants, strappy tops and jumpsuits, and this initiative provides a way for people to truly see how a particular piece of clothing will fit with their existing wardrobe.

True to its name, Cucumber Clothing is made with a material that helps to keep the body cool and fresh.