Singaporean Recycling Initiatives

Reduce, Reuse, Recycle AND REMOVE

'Tortoise The Label,' the Singaporean lifestyle brand motivated by sustainability and eco-consciousness, has debuted 'Carrot Credits,' a Singaporean recycling initiative that rewards consumers. When consumers purchase clothing from Tortoise The Label, the money spent is not entirely lost. With the Carrot Credit system, consumers can return Tortoise The Label clothing that they no longer want to the store in exchange for credits that can be used on future purchases.

This system is meant to address both affordability and sustainability in fashion, while also making the brand more attractive to new consumers. Under the new Carrot Credit system, users who purchase even one item from Tortoise The Label are essentially investing in a rotating supply of clothing over time for minimal extra costs.

This new circular recycling initiative is paired with the brand's new sustainable unisex line made of 100% organic cotton and its new packaging system which uses 'TotePacks,' made out of recycled plastic.