Sustainable Secondhand Fashion Initiatives
The lululemon Like New Program Supports Eco Endeavors
Michael Hemsworth — April 27, 2022
The lululemon Like New Program has been launched by the Canada-based retailer as a sustainability focused initiative for shoppers to peruse when looking for their next purchase. The clothing resale platform boasts an array of secondhand garments that are, like the name of the program, like new but priced with a big discount compared to their new counterparts. This helps to widen the brand's reach and and appeal to consumers seeking out a more sustainable option for purchasing clothing.
The lululemon Like New Program will see 100% of the profits from the initiative invested into sustainability purposes including circular product design as well as more recycling programs. The program offers access to garments with prices as low as $25 and is constantly being updated with new product.
