Secondhand Archival Clothing
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Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Kanesa D — January 25, 2023Tommy Hilfiger has officially opened its first Depop account. Depop is a secondhand fashion app that allows users to put their wardrobe pieces up for sale. With its carefully chosen selection of previously owned TOMMY HILFIGER and TOMMY JEANS items, the new store will allow customers to acquire unique items while reducing their environmental effects. The collection will come in sizes XXS to 3XL and include over 100 tops and bottoms, including jeans, T-shirts, skirts, and outerwear.
The campaign, titled ‘Made by Tommy, Styled by Depop,’ features sellers such as Bythepeace, Livokai, and Pascaleeliza, who are excited to bring old, archival styles from the brand back to the present.
“At Depop, we are driven by working alongside our community to reshape fashion consumption, promoting and celebrating a circular-first mindset,” commented Steve Dool, Brand Director at Depop.