Branded Wildfire-Fighting Initiatives

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Coors Banquet & Brixton Debut 'Protect Our West' Initiative

Grace Mahas — September 23, 2021

References: prnewswire & coldwarkids

Coors Banquet recently joined forces with Brixton to help raise funds for the Wildland Firefighter Foundation through a new initiative dubbed 'Protect Our West.' Wildfires are becoming more devastating year after year, and the beer brand's lastest aid effort includes a benefit show featuring Cold War Kids on Wednesday, Sept 29 from 6:30-9:30 PM PT.

The show will feature a never-before-seen acoustic set from the band that fans can view on Coors Banquet’s Facebook channel via Facebook Live. The live-streamed show will be free to watch, however, viewers will be given the option to donate through the feed while tuning in for the exclusive set.

In addition, Brixton and Coors Banquet are launching a 'Protect Our West' capsule collection on November 1, 2021. A portion of the proceeds will be donated to Wildland Firefighter Foundation.