Insect-Supporting Six-Packs

In celebration of World Bee Day, Lidl created Bee-rs for bees in the form of six-packs of small bottles with inverted sugar syrup. These bottles were created to support the wild bees by providing the replenishment they need. On Lidl's website, for free, consumers can pick up a tiny pack to put out and share to support bees that appear tired and in need of re-energizing. According to the 2023 WWF x Bug Life report, 40% of bee species in the UK are undergoing "dramatic rates of decline." As part of this awareness-boosting campaign, Lidl is donating £10,000 to The British Bee Charity in support of its BeeBombs4Schools education program, which helps schoolchildren understand the importance of this species.