Seltzer Earth Day Initiatives

Solving global warming takes more than just trees

In honor of Earth Day, Coors Seltzer is calling on Canadians to skip the shower on Earth Day. Since many of us are working from home, Coors Seltzer is giving participants an excuse to turn their camera off during conference calls while they "volunteer." By skipping a five-minute shower, Canadians can save an average of 100 liters of water.

“Our current reality has made it difficult to get out and volunteer, and we know Canadians are exhausted from the pressures of this camera-ready world,” says Ava Gladman, Brand Manager, Coors Seltzer. “As the brand who is on a mission to make giving back refreshingly easy, let’s take this pledge for the waters and enjoy peak comfort while doing it.”

For those interested in this "volunteering," take the Earth Day pledge via @CoorsLightCanada’s Instagram. Share one of the Coors Seltzer volunteer pledge posts on your story tagging @CoorsLightCanada and using #CoorsSeltzerVolunteer and you’ll also get a Coors Seltzer gift to cheers with for your hard work.

Image Credit: Molson Coors