Climate-Conscious Wine Campaigns

We can afford it

California Wines marks its 13th annual Down to Earth Month and uses this as an opportunity to bring attention to the brand's leadership in sustainability in the sector. With 80% of wine produced in certified sustainable wineries, California prioritizes environmental stewardship, economic impact, and social equity.

The Down to Earth Month campaign encourages consumers to look for sustainability certifications on wine labels and to support sustainable wineries. The initiative also promotes eco-friendly packaging options and encourages consumers to choose climate-friendly foods and wines. The plea to pair sustainable meals with California wines further enhances the celebration of Down to Earth Month.

Additionally, wineries and vintners' associations across the state are hosting various sustainable events and activities throughout April.