Eco-Friendly Cocktail Initiatives

The challenge is enormous

Carbon Neutral and Fair Trade certified premium rum brand Flor de Caña is launching its first-ever Zero Waste Month campaign and it is inviting bars, restaurants and sustainably minded consumers to think about food waste when creating cocktails. The brand is working with global nonprofit Food Made Good for the initiative, as well as mixologists from over 30 countries. Cocktail lovers are invited to create eco-friendly cocktails with Flor de Caña rum and repurposed food waste, and to get people inspired, the brand will be sharing tips and recipes on social media. The Banaquiri, for example, is a creation that makes the most of ingredients like pulverized banana flesh, which helps to make the base of the syrup. With this cocktail, 45 grams of food waste is reduced.