Land Conservation Campaigns

We know the problem

The Keep It Wild campaign embodies the long-term conservation efforts of breakfast brand Kodiak. In its latest installment, the initiative features Kodiak Chief Brand Officer Zac Efron and a partnership with the Vital Ground Foundation, "a non-profit land trust that conserves habitat for grizzly bears and other wildlife in the northern Rocky Mountains."

The Keep It Wild campaign promotes land conservation and bear preservation for a healthy ecosystem. It seeks to raise awareness among consumers about the importance of protecting natural habitats and wildlife. As part of the initiative, Kodiak has released limited-edition merchandise, designed by artist and wildlife advocate Brooke Bartleson. A 100 percent of the process from this collection will go toward supporting the efforts of the Vital Ground Foundation.