Reduced Plastic Paint Packaging

The Valspar 'BetterTub' premium paint tub is a more sustainable packaging being launched by the brand in the UK to help make home decor updates a little more eco-friendly. The paint packaging was created in collaboration with the brand's packaging partner in the UK, Berry Global, and boasts at least 40% recycled plastic. This recycled plastic has undergone a careful washing, sorting and separating process to give it a higher level of purity and quality, but also a lower carbon footprint.

Senior Brand Manager Lucy Steele spoke on the Valspar 'BetterTub' premium paint tub saying, "When you choose products from the Valspar Premium range, you make a better choice not just for your interiors but for the planet as well. So, next time you place your plastic bottles or cartons into your recycling bin at home, remember that you could be contributing to the production of a new Valspar paint tub. How brilliant is that?”