Timepiece Takeback Programs

Environmentally conscious consumers value responsible consumption and are championing takeback programs to promote recycling and minimize environmental impact, and Timex ReWound is a first-of-its-kind circular program for watches. Timex is now inviting everyone to ship their pre-loved watches from any brand so that it can give the timepieces a new lease on life by finding them a new owner or upcycling them into new products. Reclaimed materials from the ocean, apple peels and wheat husks are some of the materials used by Timex to create environmentally friendly watches, and the brand is aiming to have 50% of its collection made with eco-friendly components by 2025. Beyond that, Timex is also working toward Net-Zero greenhouse gas emissions by 2050. Tackling the issue of waste with circularity, Timex is on track to significantly reduce the number of watches that end up in a landfill.