Ocean Plastic Watches
Armitron x Wildlife Conservation Society Debut Watches #Tide Collection
Grace Mahas — April 23, 2024
Armitron, a longstanding American watchmaker, has partnered with the Wildlife Conservation Society to launch its latest sustainable creations: the Reef and Wave watches. Crafted from recycled ocean-bound plastics sourced from #tide Ocean Material SA, these watches are available in distinct styles and colorways, each priced at $95.
The Wave collection features a 40mm case and comes in a variety of colors including black with an orange strap, navy with a white strap, and black with a green strap. Meanwhile, the Reef watch, powered by solar energy, offers a smaller 36mm case in coral with a black strap, ivory with a gray strap, and black with a white strap. Both styles emphasize sustainability without compromising on design and are exclusively available on Armitron's website.
This partnership also supports the Wildlife Conservation Society with a $30,000 donation and promotes the designation of Hudson Canyon as a National Marine Sanctuary. By incorporating socially responsible materials and advocating for marine conservation, Armitron not only delivers on fashion but also furthers a legacy of environmental responsibility.
