Affordable Eco-Conscious Eyewear

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Walmart, the iconic retail chain, has updated its eyewear offerings and partnerships with the introduction of Karün, its premier eyewear brand crafted from traceable recycled materials. Available at a wide number of Walmart Vision Center locations across the United States, Karün is committed to sustainability by incorporating recycled fishing nets, metals, and plastics sourced from Patagonia’s coasts.

This strategic collaboration showcases Walmart's dedication to making sustainable eyewear accessible to a broader audience. The launch of Karün aligns with Walmart's overarching strategy of promoting circularity across its product categories, emphasizing quality, durability, and sustainability. This initiative is expected to appeal to consumers who desire more affordable and accessible options when shopping for new eyewear.

“At Karün, our mission is to create eyewear that helps protect nature. Through our Karün Traceability System, we enable customers to learn where their eyewear materials were collected, how far they travelled and where they were produced. We chose to work with Walmart as our US national retailer to expand access to more sustainable eyewear options,” said Thomas Kimber, founder and CEO of Karün.

Image Credit: Michael Vi