Farmer Transparency Initiatives

Thx! Connects Consumers with the Farmers They Buy Products From

References: freshplaza & thxdreams

Thx!, a social impact program focusing on farm work, has officially expanded its sustainability projects to help the brand stock its products in new retailers like Costco, Walmart, Sam's Club, Winn-Dixie, and others. The program, spotlighting kiwis, blueberries, cherries, pears, grapes, asparagus, lemons, citrus, and peppers, aims to connect consumers directly to the farms that cultivate their produce. Notable partners include El Pedregal, Camposol, Imok Global, Kuara, FruVeg, SunFed, Classic Harvest, and Fudi-Food.

"We are poised for a remarkable year," says Martin Casanova, co-founder of Thx!. "This program creates a true win-win-win: for our produce partners, retailers, and farmworkers. It also offers shoppers a unique and meaningful experience. We are committed to expanding our partnerships with produce companies and retailers and are deeply grateful for the opportunity to positively impact the lives of farmworkers."

Image Credit: Thx!