Sustainable Farming Incentives

The 'Sustainable Rice Program' by Riceland Foods and Hill’s Pet Nutrition sets a new benchmark for sustainable farming incentives. This innovative initiative balances environmental stewardship with economic feasibility and is designed to empower Riceland farmer members with the tools and incentives to implement sustainable practices.

As part of Riceland's Carbon Ready™ program, this collaboration supports farmers in reducing greenhouse gas emissions through climate-smart agriculture. Hill’s Pet Nutrition will leverage the resulting Scope 3 GHG reductions to meet its ambitious target of a 42% reduction in emissions by 2030. With Riceland’s partnership with Arva Intelligence, the program quantifies and validates these emissions reductions, creating measurable benefits for all stakeholders.

This initiative offers a "win-win" solution, rewarding farmers for adopting sustainable methods while supporting Hill’s in advancing its sustainability goals. By fostering a supply chain that prioritizes environmental impact, Riceland and Hill’s demonstrate how partnerships can drive meaningful change in agriculture and beyond, proving that sustainability is achievable at every level.

Image Credit: Riceland