Ethical Produce Initiatives
GreenLand Organic Connects Local Farmers to European Consumers
Debra John — November 8, 2024GreenLand Organic, an ethical produce initiative based in Malaga, Andalusia, connects local farmers directly with consumers in Europe. This initiative focuses on providing fresh, organic products such as citrus fruits, avocados, mangoes, olives, nuts, and oils. Currently serving "consumer groups, small grocery stores, and intermediaries in Spain, France, and Belgium, GreenLand Organic is planning to expand into markets in Germany and Switzerland."
With a commitment to fair trade, GreenLand Organic ensures "fair compensation for farmers and transparency in product sourcing, so consumers know where their food comes from." They aim to create personal connections by meeting customers and inviting them to visit the Andalusian farms. By managing packaging and working with dedicated delivery partners, GreenLand Organic maintains product freshness and timely delivery, bringing seasonal, ethically sourced produce to European customers.
Image Credit: GreenLand Organic