Collaboration Food Waste Beers
ALDI's The Hop Foundry Partnered with Brands to Tackle Food Waste
Michael Hemsworth — November 8, 2024
ALDI UK has partnered with two supplies through its The Hop Foundry brand to help combat against food waste and provide some new libations for consumers to pick up this season.
The grocer partnered with Toast Brewing and Freedom Brewery to create The Hop Foundry x Toast Brewing Another Round Session IPA and The Hop Foundry x Freedom Brewery Misfits Summer Fruits. The beers, priced at £1.99 each, are slated to start hitting ALDI locations in the UK November 11, 2024 and prioritize combating food waste. This is thanks to the roughly 4,000 loaves of bread and nearly a ton of fruit that will be saved in the brewing process.
Managing Director of Buying at ALDI UK Julie Ashfield spoke on The Hop Foundry beers saying, "We’re always looking for ways to improve sustainability across our business and our partnerships with Toast Brewing and Freedom Brewery will help reduce food waste, support British suppliers and offer customers high-quality products. These beers are a perfect example of how we can work together to make a positive impact on the environment, while still delivering great value and taste.”
