Sustainable Ready-to-Drink Beverages
Kirin Hyoketsu Mottainai is Made with Irregular Fruit
Michael Hemsworth — May 3, 2024
The Kirin Hyoketsu Mottainai beverage series is a new lineup of refreshments from Kirin Brewery in Japan that's crafted with irregular fruit to give each product a sustainable edge.
The drinks will arrive on the market starting May 7, 2024 and respond to the challenges that fruit farmers have faced in recent years related to climate change and rising costs. The result is a delicious drink that makes use of an otherwise wasted product. The ready-to-drink (RTD) refreshments have a 5% ABV.
The Kirin Hyoketsu Mottainai beverage series will see one yen from every product sold donated to the producers of the fruit used in the recipe to further give back and aid them in their struggles. This current product is made with Yokohama pear with around 22,000 pieces used and thusly saved in its production.
