Sustainable Frozen Potato Products

McCain Foods 'Regen Fries' Champion Sustainable Farming

References: foodbev

Regen Fries are McCain Foods’ latest innovation, designed to highlight its commitment to regenerative agriculture. Made exclusively from potatoes grown using sustainable farming methods, these fries aim to improve soil health, enhance biodiversity, and increase carbon sequestration. Available in 'Extra Crispy Crinkle' and 'Straight-Cut' varieties, Regen Fries provides a delicious option for consumers and supports environmentally responsible agriculture.

Despite the growing interest in sustainability, awareness of regenerative farming remains low, with less than 10% of the British population fully understanding its principles. However, over 58% of UK consumers express a desire to learn more. McCain seeks to bridge this gap through educational initiatives and sustainable product offerings. With 71% of its partnered farmers already in the onboarding phase of its Regenerative Agriculture Framework, the company is actively guiding the transition to eco-friendly farming.

By launching Regen Fries, McCain sets a precedent for the food industry, proving that large-scale agriculture can embrace regenerative methods while meeting consumer demand for sustainable, responsibly sourced products.

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McCain Foods