Regenerative Agriculture-Focused CPG Initiatives
ReGen Brands Debuts an Ecosystem for CPG Brands
Kalin Ned — October 15, 2024ReGen Brands has introduced a unique ecosystem aimed at supporting consumer packaged goods (CPG) brands that advocate for regenerative agriculture. This initiative is designed to provide educational resources, community connections, and financial assistance to foster sustainable practices in the food industry. The new ecosystem comprises three main components — the ReGen Brands Institute, the ReGen Brands Coalition, and ReGen Brands Capital.
The ReGen Brands Institute focuses on educating stakeholders in the regenerative agriculture sector. It offers valuable insights through various formats, including podcasts, newsletters, and blogs. The ReGen Brands Coalition acts as a trade association to unite brands committed to regenerative agriculture. With a diverse membership that includes established names and emerging brands, the Coalition provides a platform for collaboration and shared problem-solving. ReGen Brands Capital, set to launch in 2025, will focus on addressing the financial needs of regenerative brands by connecting them with appropriate funding sources.
Image Credit: ReGen Brands