Regeneratively Farmed Branding Initiatives

In order to appeal to the growing consumer consciousness around ethical labor practices and climate change, Divina — FOODMatch’s signature brand — has begun placing Regeneratively Farmed claims on some of its most signature products, including Divina olives, antipasti, and spreads. FOODMatch defines regenerative farming "as the use of farming techniques that nourish the soil and benefit the surrounding ecosystem, including the insects, animals, and people living on or around the farmland."

Consumers now have the chance to scan a QR code on the packaging of these products in order to learn the specific regeneratively farmed ingredients that are present in each Divina offering. The first round of Regeneratively Farmed verification will include 40 Divina products, with more to be added soon. In

Image Credit: FOODMatch