Sustainable Potato Bags
'Brown Bag Potatoes' Get a New Sustainable Bag for E-Commerce Packaging
Kanesa D — December 8, 2022
Vee’s Marketing, Inc. is launching a new sustainable potato package for its ‘Brown Bag Potatoes.’ The new packaging is all-natural, 100% recyclable, compostable, and biodegradable, so consumers can enjoy their favorite vegetables without worrying about packaging waste that harms the environment. Brand owner Jason Vee claims that the paper keeps light out of the bag, preventing greening and encouraging the potatoes to stay fresh for extended periods. With their Brown Bag Potatoes, Vee and John Alstrup, a potato expert, had the idea to pioneer sustainable packaging in the food sector. Jason Vee claims that the brand’s sales have not been hindered by the biodegradable bag's slight premium.
“Brown Bag Potatoes is ready to set a new standard in the industry and reinvent the way people think about packaging fresh produce. The heart of the company’s mission has always been to provide value, and they are doing it in an inventive and revolutionary new way. Gone with the old standard plastic and in with the new – Earth-friendly paper!” said the brand’s press release.
Image Credit: Vee's Marketing Inc.
