Recyclable Potato Packaging Trays

Graphic Packaging International and Elaborados Naturales have teamed up to transform chilled potato packaging using a greener alternative. Applicable for microwave, oven, and air fryer use, the new solution aligns with government regulations and evolving consumer perceptions surrounding recyclable packaging. With plastic content reduced to less than 10%, it aligns with the European Packaging and Packaging Waste Regulation (PPWR) and offers a key advantage: it can be fully recycled through standard household recycling systems without requiring the removal of its barrier liner.

“Working in close collaboration with our friends at Elaborados Naturales, we have optimised the tray to meet their exacting standards for food safety, quality, and packaging circularity. This launch showcases what is possible through true collaborative innovation. I thank the team at Elaborados Naturales for their passion and commitment to our shared vision,” said Pierrick Van Hoorde, head of sales, tray & cup solutions at Graphic Packaging.

The packaging will initially be used for Patatas Kebab and Patatas Bravas.

Image Credit: Graphic Packaging International