Vertically Farmed Bagged Salads
Homegrown Bagged Salads are Making Their Debut at Asda Locations
Michael Hemsworth — September 6, 2023The Homegrown bagged salads are arriving at Asda locations in the UK as a series of vertically farmed salad products that prioritize fresh ingredients with a renewable profile to boot.
The products include the 80-gram Mixed Salad, 60-gram Rocket and 80-gram Hot & Peppery Cress, which are each priced at £1.25 per 100-grams. The products are all grown using 100% renewable energy in Gloucestershire using a nutrient-rich feed to optimize their nutrition profile along with artificial lighting and temperature control. The new products from the Jones Food Company (JFC) are also capable of being produced year-round to keep shoppers connected to fresh produce at all times.
JFC CEO James Lloyd-Jones commented on the Homegrown bagged salads saying, "All of our salad is entirely British-grown, which results in fewer food miles than salad flown in from around the world, is grown using only renewable energy and uses 90% less water than plants, which have been more traditionally produced. We can harvest our crops in one day and deliver into supermarket depots the next, so the freshness is guaranteed.”